Business

 

Subject: Business Studies Head of Department: Ms A Evans

 

Year 9 Introduction to Business and Enterprise (no exam board)

Year 10 OCR Level 1/2 Cambridge Nationals in Enterprise & Marketing

Year 11 Pearson BTEC Level 1/Level 2 First Award in Business

 

Year 11:

Have knowledge and understanding of small business including:

  • spotting a business opportunity  
  • showing enterprise
  • putting a business idea into practice
  • making the start-up effective
  • understanding the economic context

Know how trends and the current business environment may impact a business

  • Plan an idea for a new business
  • Present a business model for a business start-up
  • Know about job roles and functional areas in a business
  • Produce documentation for specification job roles
  • Demonstrate interview skills and plan career development
  • Understand the costs involved in business and how businesses make a profit
  • Understand how businesses plan for success
  • Understand how businesses measure success and identify areas for improvement.

How student work is marked/assessed

On the BTEC assessment record, clear feedback will be given on:

  • the criteria the learner achieved (explaining the assessor’s decisions)
  • the criteria not achieved (and why) although staff should not provide a list of instructions on how to get a higher grade
  • Identify areas for learner progression, including stretch and challenge.
  • Explain clearly how BTEC assessment works and what learners need to do to achieve a Pass, Merit or Distinction.
  • Set “dry run” or “mock” tasks and scenarios to help learners understand what level they have reached and prepare for assessment.
  • Feedback on how to improve knowledge, skills, understanding, behaviour, approach, grammar etc.

Parents/Carers can support their children through purchasing revision guides, discussing the business news from the BBC website or TV.  Parents/Carers could also discuss their child’s work with them and provide a suitable environment at home for completing homework tasks.

 

Year 10

  • Learners will understand the main activities that will need to happen to support a start-up business and what the key factors are to consider when starting up a business.
  • Learners will understand how and why customer segmentation is used and how to target a customer market. They will also develop an understanding of how to attract and retain customers, the techniques to use when developing products and how to investigate what makes a product viable.
  • These elements will provide learners with underpinning knowledge and understanding for completion of Units R065 and R066 within this qualification, as well as developing transferable knowledge and understanding to allow for progression onto related study.
  • Students will learn learn the skills and knowledge to design a product proposal to meet a business challenge scenario. Learners will be able to identify a customer profile for their own product design, develop market research tools and use these to complete market research for their product.
  • Learners will use their research outcomes to generate product design ideas, assess their strengths and weaknesses and work collaboratively with peers to gain feedback to inform final design decisions. Learners will complete financial calculations to select a pricing strategy and determine whether their proposal is viable.
  • Students will develop the skills and knowledge to create a brand identity and promotional plan for their product proposal, developed in Unit R065. They will be able to pitch their product proposal to an external audience after completing a practice pitch, and complete a review of both their pitching skills and product proposal, using their learning from this qualification, self-assessment and feedback generated.
  • By completing this unit, learners will know how to use a combination of branding and promotional methods that complement each other and appeal to a specific customer profile. They will gain the crucial skills of professionally pitching to an unknown audience. This will help to prepare them both for employment situations such as interviews and for starting up a business in the future, while also developing the transferable skill of presenting information to others in a clear and persuasive manner.

 

Overview of how student work is marked/assessed.

Work is marked according to the summative assessment grids provided by OCR at the end of each coursework project.  Feedback given to learners is generic rather than providing specific guidance to an individual about how to improve the evidence. Learners can redraft and resubmit evidence but this must be done without overdirection. Feedback should inform the learner of what the teacher has noticed. Homework is marked on a weekly basis and feedback given to students either verbally or in written format.

 

Parents/Carers can support their children through purchasing revision guides, discussing the business news from the BBC website or TV.  Parents/Carers could also discuss their child’s work with them and provide a suitable environment at home for completing homework tasks.

Useful links:  https://qualifications.pearson.com/

Businessstudiesonline.co.uk,  gcse bitesize businessballs.com, Google Drive.

 

Reading list:

Edexcel GCSE, Introduction to Small business, Building a Business, CPG Business Studies Revision book

 

Year 9 Foundation course in Business and Enterprise (no exam board)

  • 1.1 –Spotting a business opportunity – understanding customer needs, market mapping, competition, added value and franchising.
  • 1.2 – Showing enterprise – enterprise skills, invention and innovation, and taking calculated risks.
  • Santa’s Little Helper project
  • 1.3 – Putting a business idea into practice -business ,estimating revenues, costs and profits, cash flows, the business plan and obtaining finance.
  • 1.4 – Making the start-up effective –  marketing, the importance of limited liability, ownership structures, and customer satisfaction
  • 1.5 – Recruitment project – The economic context. – demand and supply, interest rates, exchange rates, the business cycle and stakeholders.
  • Practical enterprise type project for Term 6 plus revision for end of year exams.

Students receive regular feedback from teachers in verbal or written format.  Homework is regularly marked and discussed. Students are prepared for exam style questions and given plenty of practice so they are familiar with content.  Feedback could include, for example:

  • Which assessment criteria the learner has achieved and what the learner has done well.
  • Which assessment criteria the learner has not achieved and what was missing.
  • Information or guidance available to the learner they could have drawn upon (e.g. class notes; handouts; resources in assignment brief etc)
  • General behaviour and conduct, approach, grammar etc.

Parents/Carers can support their children through discussing the business news from the BBC website or TV.  Parents/Carers could also discuss their child’s work with them and provide a suitable environment at home for completing homework tasks.

 

Useful links:

Businessstudiesonline.co.uk,  gcse bitesize, businessballs.com, Google Drive.